A trading company built around the buyer.
SUROOH Domestic and Foreign Trade Ltd. is registered in Şişli, Istanbul. We source, import, export and deliver across ten product categories and fourteen service areas, with people in Türkiye, Egypt, Saudi Arabia, Libya and Sudan.
Who we are
Most buyers do not have a sourcing problem. They have a trust problem. There is no shortage of factories willing to send a quote — the difficulty is knowing which of them can actually produce, document and ship what was agreed.
SUROOH exists to close that gap. We are a Turkish trading company with a registered scope wide enough to invoice, import and deliver almost anything our clients buy, and a team that stays with an order from the first specification to the last delivery note.
We are not a marketplace and not a directory. Every supplier we put in front of a client has been checked by us, and every order we quote is one we are prepared to carry ourselves.
- Registered nameSUROOH Domestic and Foreign Trade Ltd. · SUROOH İç ve Dış Ticaret Ltd. Şti.
- Head officeMerkez Mah. Akar Cad. iTowers Bomonti No: 3, Inner Door No: 23, Şişli / Istanbul
- Trade Registry1155633-5
- Tax number7840795642 · Şişli Tax Office
- BranchesTürkiye (HQ), Egypt, Saudi Arabia, Libya, Sudan
Vision
To be the trading partner that buyers across Türkiye, the Gulf and Africa call first — because the price is real, the supplier has been verified, and the goods arrive.
Mission
To take the risk and the guesswork out of cross-border buying. We find who makes it, confirm they can make it, negotiate the real price, handle the documents and the shipping, and stay responsible until the order lands.
What we hold ourselves to
Five things decide how we behave when an order gets difficult — which is the only time values are worth anything.
Integrity first
We quote what we can actually deliver. Prices, margins and supplier terms go in writing before an order is placed, not after it goes wrong.
The buyer’s specification leads
We do not push whatever we happen to have stock of. Every search starts from what you need and the budget you have to work with.
Verified before recommended
Registration, production capacity and references are checked before a supplier reaches you. A good catalogue is not evidence.
Execution over promises
Documents, customs, inspection and delivery are part of the job, not an extra line on the invoice. The quote is where the work starts.
Long-term stewardship
We would rather lose one order than a client. In this business the relationship is the asset, and we manage it that way.
What the company is built on
Four pillars carry the business. Each one exists because of something that commonly goes wrong in cross-border trade.
Licence and coverage
Ten registered product categories and fourteen service areas sit inside one company. That means one contract, one invoice and one point of responsibility instead of a chain of intermediaries who each blame the next.
Sourcing intelligence
Offers are collected from several manufacturers and compared on price, capacity, lead time and paperwork. You see the market as it actually is, not a single quote presented as the only option.
People on the ground
Offices in Türkiye, Egypt, Saudi Arabia, Libya and Sudan. Suppliers get visited, shipments get followed and problems get handled by someone in the same time zone as the cargo.
Compliance and risk control
A registered scope wide enough to invoice what we sell, correct export documentation, staged deliveries on large orders and inspections wherever the value or the distance justifies them.
Tell us what you are buying.
Send a specification, a drawing, a photo or a description. We come back with real options and real prices, usually within one working day.